Meraki Go wireless access points offer the ability to gain insights about the people who walk by and come to, your small business, even if they don't connect to your WiFi, or come in to your business. This can help you understand things like peak foot traffic times throughout the day, how long people are in your business for week over week, and how frequently they return in a month.
Please note that this feature is disabled by default for EU customers due to GDPR. It can be enabled by going to Settings -> Guest insights, and toggling the feature to be enabled.
Viewing Guest Insights
Guest Insights is automatically enabled when you configure a Meraki Go network. You can view them by selecting a network from your network list, and scrolling down to the bottom of the page. From here, you can see some basic information, such as the number of visitors, their average visit length, and popular times based on the timeframe selected at the top of the page. Selecting either of the metrics, or the graph, will allow you to see additional information.
Visitor Insights allows you understand information about how many people have passed by and visited your business. The Proximity section breaks down this information into three categories (listed below). Clicking on any combination of these categories will filter the data shown on the graph.
These are users who pass by and connect to the network you are currently looking at
These are users who pass by, do not connect, and do not dwell long enough to be classified as a visitor
These are users who pass by, do not connect, but do dwell by your business for 5 minutes or longer
The engagement section of Visitor Insights allows you to understand how long users are staying in your building. Selecting any combination of the time frames shown will filter the data shown on the graph.
The loyalty section of Visitor Insights provides you with the ability to understand how often people are coming back to your business. This data will be grouped into four categories (listed below). Selecting any combination of those 4 categories will filter the data shown on the graph.
Has visited in 5 distinct days in the past 8 days
Has visited in at least 2 distinct weeks of the past 4, but does not qualify to be a Daily visitor
Has visited at least once before, but not frequently enough for any other category